Digital Insights Officer

The Audiences team are looking for their next Digital Insights Officer!

Shakespeare North Playhouse is a unique new arts venue, which opened in the summer of 2022. It presents a vibrant contemporary cultural and learning programme featuring home co-produced and visiting performances, as well as comedy, music, community work, hire and events and a range of education and training activities.

Audiences are at the heart of Shakespeare North Playhouse – from the people and communities of Prescot and Knowsley to those visiting the region.

The Audiences Team play an essential role both in selling tickets to the many performances and events at Shakespeare North Playhouse, and also in promoting the broader activities and impact of the organisation.

While the team is relatively small, it has already been recognised for its excellent customer experiences in all aspects of its work, be that with artists, audiences, participants in our creative engagement programme, or users of the spaces and facilities.

The Digital Insights Officer will lead the creation and implementation of surveys, followed by analysis of the collected data. The role involves accurately compiling and processing data from various sources, including our CRM system Spektrix, Survey Monkey and digital platforms like Google Analytics, to generate weekly and monthly reports. These reports will vividly depict Shakespeare North’s audiences and their evolution over time for both internal and external stakeholders.

The Digital Insights Officer will also leverage gathered insights to effectively guide the allocation of external agencies’ time and resources toward enhancing Shakespeare North’s website and Search Engine Optimisation (SEO) goals, ensuring optimal outcomes for the organisation.

We seek an individual who embodies curiosity, confidence, and engagement when presenting data to diverse audiences. Attention to detail is paramount in this role, ensuring the accuracy and reliability of our insights.

The role sits within the Audiences Team but will work very closely with all other departments, specifically Visitor Experience, Fundraising, Engagement, Production and Finance; playing a crucial role in establishing a more insight-led and evidence-based approach to our activities.



This role is 0.6 FTE. Working 24 hours over 3 days.


Mon 3 Jun, 2024


0.6 FTE, £15k pro rata. (£25k per annum)

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How to Apply

If having reviewed the job description and information about the Shakespeare North Playhouse you consider yourself to be a good fit for this role, please email a CV, a cover letter and completed equal opportunities form to [email protected] The cover letter of application should be of no more than 2 sides of A4 addressing how your experience matches the role description, why you are interested in the role and why you think your skills and experience would make you a good candidate. Alternatively, you may submit a video/audio file of no more than 10 minutes in length. You can do this via WeTransfer or an alternative file transfer service.

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